Our Story

  • 1974Half a Century of Expertise

    Forland Karachi Motors is a second generation dealership which has operated in passenger and light commercial segments since 1974 under their first CEO Mr. Muhammad Ashfaq.

  • 1977Establishing EBCO Pakistan Ltd

    Mr. Ashfaq started his carrier as a sole proprietor in the Automobile Industry and quickly formed a company in the name of EBCO Pakistan Ltd in 1977 being the authorized dealership for National Motors. EBCO Pakistan was also involved in the business of tractors and tractor implements. 

  • 1982Partnering with Mitsubishi Japan

    In 1982, another company M/S Majid Motors was formed being an authorized dealer of Mitsubishi Corporation, Japan. Under this name, we were awarded several international awards of sales distinction in the region.

  • 1988Entering the Global Export Market

    1n 1988, Car Village was formed dealing in export of tractors to Middle East and the African region.

  • 2003Pioneering the Chinese LCV Market

    In 2003, the light commercial industry was transformed with the entry of Chinese auto manufacturers, creating opportunity with cheaper yet new unknown brands in the market. Once again, transcending into a new line of work, we took upon the challenge of promoting Chinese trucks providing Sales, Spare Parts and After Sales Services under the name of MASTER SOCIETY MOTORS. It is here that our exceptional customer centric approach resulted in winning multiple dealership awards and customer trust.
Mr. Haji Muhammad Ashfaq relentless pursuit of excellence and unwavering commitment to customer satisfaction became the driving force behind his success. His ability to adapt to market trends, coupled with strategic decision-making, set him apart as an industry pioneer

About Forland Karachi Motors

Chinese auto manufacturers started dominating the international landscape after the second decade of the millennium with increased R&D, international take overs and focus on new technology. It was therefore not surprising when several new companies entered Pakistan in 2016 with the Pakistan Auto Policy. One such Joint Venture was between Haier Pakistan and Beiqi Foton for setup of a new brand of light commercial pickups, trucks and buses under the name of JW FORLAND.

Forland Karachi Motors was appointed as the first dealer of JW Forland in 2017 for its south region covering Sindh and Balochistan. Our company had the distinction of selling more than 2000 commercial vehicles in a short span of 3 years with a large network of display centres and multiple workshops to cater for this enormous region. We have been the award winning dealer of JW Forland every year seizing multiple awards for Sales Distinction, Exceptional Services and Spare Parts Sales.

Our Vision

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We envision ourselves as a cornerstone in the automotive industry, synonymous with efficiency, excellence and reliability. Our goal is to establish Forland Karachi Motors as the principal choice for individuals and businesses looking to improve their logistics and supply chain operations. We aim to contribute to the growth of Pakistan's automotive landscape by consistently exceeding customer expectations and fostering long-term relationships.

Our Mission

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Our mission is to deliver unparalleled automotive experiences to our valued customers by consistently providing top-notch products and services. We strive to be the preferred destination for those seeking quality commercial vehicles. Also to deliver fast, reliable, and professional parts and maintenance services wherever our customers need us. We are committed to upholding the highest standards of customer satisfaction, professionalism, and integrity in all aspects of our operations.

CLIENTELE/ PORTFOLIO

At Forland Karachi Motors, we take pride in being a leading provider of commercial vehicles in Pakistan, catering to both individual and corporate fleet customers. With a proven track record of delivering reliable and efficient vehicles, our portfolio encompasses a diverse range of options to meet the unique needs of our valued clients. Here are some highlights from our extensive portfolio.
With a fleet exceeding 3000 commercial vehicles, Forland Karachi Motors continues to be a trusted partner for businesses across Pakistan. Our commitment to quality, innovation, and customer satisfaction positions us as a leader in the commercial vehicle industry, striving to meet the evolving needs of our diverse clientele.

We are 3s Dealership

Sales

New and used vehicle sales, inventory management, and financing..

Services

Workshop facilities, repairs, maintenance, technician scheduling, and job cards.

Spare Parts

Genuine parts sales, inventory, and warranty tracking.